So a forum that I watch here and there posted a interesting little post about someone doing a walk through of the Speer Boulevard Studios of KDVR/KWGN and posted this little tidbit of Graphic Design goodness!
Now this picture shows a update of a more classic FOX31 Logo from the late 90’s and early 2000’s and a completely different take on the KWGN Logo, when I contacted Peter Birdsong the Promotions Producer, he said he couldn’t say much but that the new branding will take place before May Sweeps. Which is only a few weeks away. One could speculate that with a Billboard outside that is covered up with the Slogan saying ” It’s time for something NEWS” covering up the two logo’s. Further evidence to a re-branding of sorts is on the harbertv.com site that has the new FOX31 Logo.
While I do speculate that maybe since Carolyn Kane left the station as VP of Content ( News Director ) Earlier this month that the News Department will go in a different direction then it has. That maybe they will have News of equal amounts on both stations and perhaps an expansion of news to compete with other stations in Denver. With this new “Direction” it looks like the possibility that the stations will have a common Graphics packages since both logo’s have similarities in tone, so no more FOX O&O graphics (Which suck) and no more Deuce leftover graphics (Really Sucked).
If I could add anything to this is that maybe they can listen more to the people that watch their newscasts, interact with them more, stop doing what other stations are doing ( Larry Mendte) And have some local perspective, not take things away from viewers but give them more, locally produced information programs that don’t try to over achieve and fall short. I would say combine Good Day Colorado and Daybreak, but I would see somehow KWGN getting the short end of the stick. Daybreak has the personality, but Good Day has the News, well Simulcast until 7am then take dramatically different approaches with Morning Show programming. Turn Everyday into a two hour show at 7am with more lifestyle and Entertainment with News & Weather updates then add a Midday Newscast on both stations.
7pm isn’t working for News and lets face it, Kellie MacMullan’s talents are wasted at that time slot, move it back an hour to 6pm and move Nightstide from FOX31 to KWGN and expand to an hour. So the stations are more akin to tag team coverage then just KDVR gets it all and KWGN is the Left over station. Use those stations Peter ( GM at the stations ) and create more original content then anyone in the market, Over-the-Air and online with exclusive, informative content.